Everything is bigger in Texas.
The last big project I was able to do for Trek Bikes before moving across country was their all-new Emonda ALR launch, in Austin, TX. The Emonda line is Trek’s flagship, ultra-light road bike and for this shoot, was all about the new aluminum model. This shoot was less about the product details and more about the fun, good-vibes that could be had on this bike. We wanted to break from the serious road rider of past shoots and just go out and do what we’d normally do, - have fun on bikes. The weather didn’t cooperate (freezing temps, snow, rain) but we made due. Here are a few shots from the trip and a few screen grabs that appeared in print.